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Spotify
Copywriter: Carly Schmidlin
Art Director: Cory Booth
Problem
People don’t think about using Spotify in the car because they’re stuck in the habit of listening to the radio.
Insight
People listen to music to have an uninterrupted escape.
Idea
Your music never has to stop with Spotify.
From making breakfast to getting ready for the commute to work, you can have your Spotify seamlessly going from one to the next.
Tagline
Amplify your journey
Radio
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