Problem

People don’t think about using Spotify in the car because they’re stuck in the habit of listening to the radio. 

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Insight 

People listen to music to have an uninterrupted escape. 

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Idea

Your music never has to stop with Spotify. 

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From making breakfast to getting ready for the commute to work, you can have your Spotify seamlessly going from one to the next.
 

Tagline 

Amplify your journey