We all know people can be inherently clumsy. Accidents also tend to happen at those times you least expect.
Band-Aids are for the unexpected
Ready for life
I want this campaign to be simple and clear. Having snarky and funny headlines, I was able to get my point across that accidents happen so be prepared and have a Band-Aid on hand.
Through this campaign, I was able to explore different out of home, retail, and social media video executions
Out Of Home
These different out of home executions rely on their location to have context for the headlines.
A first aid box containing all those things that you don't think about buying until you need them. These could be sold at any grocery store or pharmacy to give people the basics.