Insight 

It is a proven fact that regular physical exercise, as well as outdoor activities, can positively impact one’s stress levels. Taking the time for yourself to exercise a little during the week can help to lower your stress, anxiety, and even help with mild depression. 

 

Strategy 

Trek cares about how you handle your stress

 

Tagline 

For the Ups and Downs

​

Solution

Show that trek wants to be proactive in helping people to manage stress and aim to have positive mental health. Take negative sayings and phrases and turn them around to help them be seen as positive.