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Space Jam 2
Create a stunt to promote the new Space Jam 2 movie release in July of 2021.
Bring Space Jam 2 to the real world making it accessible to past fans while reigning in new fans.
Introduce the opening of the campaign.
Space Jam Case Study
2021 NBA All-Star Weekend takeover
Space Jam 2 will take over this event to be hosed in Indianapolis Indiana, February of 2021 . Having a Space Jam 2 theme for an NBA event will encourage kids and their parents to bond and be excited over the event.
The campaign would begin with crop circles around Indianapolis to start a conversation with social media.