Space Jam 2

Ask

Create a stunt to promote the new Space Jam 2 movie release in July of 2021.

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Idea

Bring Space Jam 2 to the real world making it accessible to past fans while reigning in new fans.  

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Case Study

Introduce the opening of the campaign.​

2021 NBA All-Star Weekend takeover

Space Jam 2 will take over this event to be hosed in Indianapolis Indiana, February of 2021 . Having a Space Jam 2 theme for an NBA event will encourage kids and their parents to bond and be excited over the event. 

Crop Circles

The campaign would begin with crop circles around Indianapolis to start a conversation with social media.

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Court redesign

Variations on themed courts for the All-Star game

All-Star Competition

Each of the traditional competitions held during the weekend will be taken over, fitting with the Space Jam theme. 

NBA 2K Video Game integration

Each of the traditional competitions held during the weekend will be taken over, fitting with the Space Jam theme. 

Copywriter: Carly Schmidlin

Art Director: Dominic Payerchin