Miller Genuine Draft
Miller Genuine Draft is lacking relevance to a younger customer.
Everyone experiences bad days.
Use bad advice in different ways to help people find joy in their day.
#MGDadvice - Miller Content
People have bad days, MGD wants to exploit those bad days. They are able to give people a refreshing take.
On Facebook & Instagram
#MGDadvice - User Generated Content
Encouraging people to use #MGDadvice to share their own rough days.
MGD would reply with bad advice that relates to the post.
Modern and simple take on their packaging
Each bottle gives bad advice to shitty situations we all experience.
Copywriter: Carly Schmidlin
Art Director: Jeremy Zhang